If there’s anything the travel industry has learned so far this year, it’s that 24/7 service is no longer a nice-to-have, it’s a necessity.

What’s our role as travel technologists?

This is the question I found myself asking during the recent Skift Tech Forum in Silicon Valley.

Umapped offers insights into leveraging collaborative mobile and itinerary technology to drive a better travel experience and incremental sales with attractive margins.

Traveler engagement is no longer a series of one-off transactions—it's an ongoing dialogue and experience.

Mobile has weaved itself into almost everything we do, so it makes sense that everyone is using mobile while traveling.