New eBook outlines the profitable potential of distributing tours and activities to travelers inside their mobile itineraries
In a newly released eBook titled, Untapped Opportunities: How Mobile Itineraries Bring Travelers Curated Tours and Activities at the Right Time and Place, Umapped offers insights into leveraging collaborative mobile and itinerary technology to drive a better travel experience and incremental sales with attractive margins. The 12-page guide, available at here is a must-read for leisure travel brands and advisors interested in expanding their services and revenue.
With the rise of mobile changing the way travelers discover, book and experience travel activities, the in-destination events, tours, and activities marketplace remains one of the largest and fragmented untapped markets in the digital travel industry. In fact, 85% of leisure travelers decide on activities only after having reached the destination. Nearly 9 out of 10 travelers expect their travel provider to share relevant information while they are on their trip, and 67% of travelers feel more loyal toward a travel company that shares information during their trip that improves their travel experience (Google/Ipsos Connect, 2016). The Umapped eBook addresses how to connect with travelers with the right content at the right time and place, and includes key topics such as:
– State of the tours and activities market, and growth forecast;
– In-destination travel spending and trends;
– How travel brands and advisors can boost their tours and activity sales with collaborative mobile itineraries;
As reported by Phocuswright, 83% of tours and activities suppliers still work with traditional methods for their daily management, which means that digital customers are not able to discover their products online. According to Umapped CEO Lisa Israelovitch, this leaves the opportunity wide open for travel brands and advisors to curate tours and activities content to their customers, leveraging customer data and their relationships. “Travelers naturally turn to their travel providers for suggestions on the destinations they are visiting. The ability for them to find personalized offers and access live-chat while they’re traveling has enormous potential to increase revenue from tours and activities, especially for leisure travelers.
Download your complimentary copy of Untapped Opportunities: How Mobile Itineraries Bring Travelers Curated Tours and Activities at the Right Time and Place.